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About Us has been selling sunglasses since 2001

The idea to sell sunglasses came about by owner Mark Browning. As a mechanical engineer by profession, Mark has always worn sunglasses. Snow, rain, or sunshine, you will not see Mark outside in the elements without sporting a pair! Subsequently, Mark has a bad habit of losing his sunglasses. Before was created, Mark was constantly replacing his sunglasses with expensive designer brand sunglasses. To his frustration, this became expensive and inspired him to come up with the idea of offering quality sunglasses at discount prices consumers could afford. The story continues...

After a day at the office, Mark came home to his wife, Gigi, and presented the idea of starting a business to sell sunglasses over the internet. Mark convinced his wife that if he was losing sunglasses all the time, other people were too. They both agreed they were tired of spending big bucks on designer models and believed there was a definite market for selling quality yet inexpensive sunglasses. The sunglass business venture begins...

Mark's concept was to offer a variety of quality sunglasses at a fraction of the price of expensive designer sunglasses. By offering quality discount sunglasses that people could afford, the common problem of misplacing a pair here and there would not be as detrimental to the family budget compared to losing a designer sunglass. In 2001, starting with just 10 basic sunglass models, the web site went "live". The e-commerce business started from just one computer in a small office space out of the Browning's South Dakota home. The business expands...

To both of the Browning's excitment, the concept and website took off like gangbusters. By 2004, the business grew out of the home office location and became a division of Mark Alan, Incorporated. The sunglass business established a retail location in Aberdeen, South Dakota where it operates today. See Google Map below for Retail Location.

THE BUSINESS TODAY currently stocks over 1000 different models to accomodate a variety of lifestyles. While the business has grown to serve customers accross the U.S. and internationally, the overall goal remains the same...provide quality sunglasses, for fashion and/or function, at prices customers can afford! The company has added a select designer brands to their site as well: Wiley X, Spy Optics and Gatorz Sunglasses and more. offers Free Shipping on US Orders over $25 and has an Easy (no RMA required) 365 day Return / Exchange Policy.

Everyone at, hopes you enjoy shopping the site and wearing your new sunglasses! values your business and your satisfaction is top priority. If you have any questions about the products, feel free to call customer service at 1-800-859-3274 and they will be happy to assist you.

Let the sun shine and enjoy!
The Optical Division of Mark Alan, Inc.
356 Nesbitt Drive
Mina, SD 57451 USA

Customer Service
Toll Free: 1-800-859-3274